Using a variety of printing processes can add a unique depth to design. Paper becomes part of the picture; die cutting exposes and combines two designs into one, engraving adds dimension, and a beautiful paper finish or shade allows your work to pop. At the 2015 ADC paper show, Aldine Inc. wanted to show how combining different printing techniques can create stunning pieces.
Aldine Inc. is a family-owned, luxury print house, located in the heart of New York’s SoHo district. They have produced work for companies such as Tiffany & Co., Coach, and Saturday Night Live. Every year, the company sets up a booth with a letterpress printer at the ADC Paper Show, to showcase hands on letterpress printing. This year, Aldine did things a little differently.
通过使用多种的印刷方式能让设计更具个性深度。纸张成为图片的一部分；将两种设计通过模切结合一起，刀板加多立体感，再加上漂亮的纸张纹路和颜色让您的作品格外显目。在2015年的ADC纸张展示秀上，Aldine想要展示怎么样通过结合不同的设计技术让印刷品更精美。
Aldine是位于美国纽约SoHo中心区的一家私营，高端印刷工作室。他们为很多知名公司服务如Tiffany&Co., Coach以及Saturday Night Live.每一年，这家公司都会在ADC纸品秀上展示Letterpress印刷， 演示手作Letterpress技术。今年，Aldine做了一些改变。
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The company allowed attendees to print an interesting sample that uniquely blended digital and traditional letterpress printing. “In-house we do two color offset, foil stamping, engraving, letterpress, thermography embossing, and die-cutting. We have been combining these processes for years, and now we are incorporating digital print as well,” says Chris Anderson from Aldine Inc.
他们让参与者印刷一份有趣的印刷品，结合了数码印刷和传统Letterpress。“在工作室里，我们是用传统印刷两个色，烫金，模切，Letterpress，热烫以及刀版。我们已经这样做了几年了，现在我们也将结合数码印刷。”Aldine的Chris Anderson说。
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First, each piece was printed digitally in-house on an HP Indigo. At the show, attendees were able to run the skull through a letterpress printer which added more dimension and shape to the whole image. “We could have printed the whole thing digitally, and the image would have printed beautifully, but adding letterpress brought this piece to life and gives it a certain ‘wow’ factor that couldn’t be reached by using one printing method only,” Chris continues.
首先，每张卡片都是在工作室里用HP Indigo机器印刷的。在展会上，参与着是在骷髅头上做Letterpress印刷，增加整体图片的立体感和轮廓感。“我们可以就用数码印刷来做这个，图片也会印的很漂亮，但是加入了Letterpress印刷让整个作品更生动了，也给人一种"wow”的惊艳，而这个仅仅通过一种印刷方式是做不到的。“Chris说。
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Each sample was printed on Strathmore Pure Cotton. “We started using Strathmore Pure Cotton a few months back, and it has been a huge hit with both our clients and our operators. It prints beautifully, has great ink adhesion due to it being an I-tone sheet, and has a wonderful feel. We have used it on book covers, postcards, and business cards and have had stellar results every single time.”
这个卡片是印刷在Strathmore Pure Cotton上。“我们几个月前开始使用Strathmore Pure Cotton的，对我们的客户和我们的师傅都是非常大的震撼。它印的非常漂亮，i-Tone技术让抓墨性非常好，手感也很赞。我们把它用在书封面，卡片，名片上，每一次都取得惊人的效果。
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Client:
Internal project for Aldine Inc.
Design:
Image picked up from Shutterstock– prepress and color edits done at Aldine Inc.
Printer:
Aldine Inc.
Paper:
Strathmore Pure Cotton I-Tone, Ultimate White Wove, 104 Cover/18 Point/281 GSM
Printing:
Digital 4 color process/ 1 color black imprint